So Long Twitter, Hello Facebook
Feb. 28, 2011

So Long Twitter, Hello Facebook New estimates by eMarketer indicate that while growth continues to rise at Twitter, just 16.4 million US adults, or 9% of the adult Internet population used Twitter at least monthly in 2010.

“Twitter has continued to gain traction but at more moderate levels than we had expected,” Verna said. “Our updated figures put Twitter usage in a clearer perspective than published data showing hundreds of millions of Twitter accounts, or site traffic stats that include visitors who browse public tweets on Twitter.com but don’t actually use the microblogging service.”

I believe it important to note that eMarketer’s forecast represents a downward revision of its prediction made in April 2010.

When compared to Facebook, Twitter looks increasingly like a non-threat. eMarketer foreceasts that 132.5 million US web users will use the site monthly. According to the announcement, “That increase of 13.4% in the number of users means Facebook will reach almost nine in 10 social network users and 57.1% of internet users. By 2013, 62% of web users and almost half (47.6%) of the overall US population will be on Facebook.”

Source: Web Site Magazine
5 Ways Mobile Will Transform Commerce
Feb. 20, 2011

5 Ways Mobile Will Transform CommerceGiven everything your smartphone does for you now, from mapping the skies to tracking your rides and delivering your website analytics, isn’t it a bit surprising how difficult it is to buy stuff with it? Mobile commerce — like flying cars or domestic robots — is one of those promises that has long seemed just around the corner; a logical next step, but one that has receded into the future before us, like a financial mirage.

At the risk of getting fooled again, I think that’s about to change. Twitter lights up every time Apple hires an engineer with expertise in near field communication (NFC), the wireless technology that will most likely power wave-and-pay mobile systems, and Eric Schmidt showed off tap-and-pay capability in an Android phone at the Web 2.0 Summit last fall. The fastest growing smartphone platform seems determined to roll out payment capability soon, and BlackBerry and WebOS are not far behind.

So what? How will that change your life if, instead of reaching into your wallet or purse to whip out a credit card, you instead wave or tap your mobile? Here are a few thoughts on how this shift will change the way you shop.

Read the entire article on Mashable

Vimeo Releases New Features
Feb. 14, 2011

vimeo adds new featuresVimeo, long playing second fiddle to YouTube, has released some new features that should be very attractive to video producers.

First, Plus members ($59.95 per year or $9.95 per month) can now upload files as large as 5 GB - meaning full-feature HD film uploads, or up to 2.5 hours of HD per week. With a Plus membership, Vimeo users can also upload unlimited HD videos per week, within the weekly limit (non-Plus members are limited to one new HD video per week).

Also when it comes to HD videos, Plus members can automatically embed the HD version of their videos so that users need not choose the HD viewing option. However, be careful with this option, particularly when embedding video outside of your own site, where page elements out of your control can slow load times.

An attractive option for marketers and brand curators, Vimeo now offers custom URLs for videos. This is great for branding and recall purposes (and very useful for tweeting and Facebook updates) but will not influence SEO, as the root URL will continue to be a numbered sequence. The Vimeo blog states, however, that this is only a redirect "for now."

Finally, Vimeo now allows users to hide their activity on their profile page. This feature has been requested often from Vimeo users as a way to increase privacy.

Source: Web Site Magazine

7 Steps to Inject Sustainability Into Business
Feb. 07, 2011

State of Green BusinessSAN FRANCISCO, CA — Sustainability cannot be a small add-on that is tacked to the end of company's business plan, but needs to be infused throughout the whole of a company, said Nancy Fell, sustainability chair of the startup-funding Cleantech Open at a State of Green Business Forum workshop.

Speaking at the "Jumpstarting Your Triple Bottom Line Green Enterprise" session, Fell said there are four key criteria to add sustainability to a business plan, along with the typical issues like funding, marketing and operations, in order to make it a fully sustainability-focused business plan.

First is a problem statement. Startups or companies reevaluating their business plans should identify what the source of the problem they are trying to address is, going back as far as possible. This leads to a better understanding of who your stakeholders are, what compliance issues you need to worry about and better prepare for reporting requirements, Fell said.

Also to be added are environmental stewardship, social responsibility and reporting and metrics. Environmental stewardship is all about reducing the environmental impact through all business aspects and minimizing the use of non-renewable natural resources, Fell said.

Social responsibility covers internal programs and conditions for employee safety and rights, external initiatives and partnerships that better communities and supplier relationships, and business ethics to promote honesty, fair trade and integrity, she said.

Looking at all of those issues at the same time can be overwhelming to some, Fell said. In teaching sustainability at Regis University, she developed seven exercises to follow in order to tackle what needs to be done.