What makes a logo famous?

Nike, Coca Cola, BMW, UPS, NASA…..the list goes on and on. Have you ever wondered what has made these logos so famous? One thing that is very obvious in these logos is that these logo designs are very simple. No fancy or complex graphic art work done. But yet they are excellent memory triggers. So what are the elements that help in making Logos famous? Whether you are planning to operate internationally or want to market your product and services regionally. The elements of designing a logo would remain the same.

■ Logo design should be simple and should not create confusion.
■ Should follow the designing principles of color, form, consistency and clarity.
■ Should be effective in full colors as well as in black and white.
■ Should not lose its look and feel if reproduced on different objects.
■ Should be able to project company’s image, strength and integrity.

18 Visions Design is introducing a new series titled “Famous Logos”. The new series will study each logos history and detail what makes it famous. Keep an eye for the first in the series “Nike”.